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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; } </style> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_93505" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_93505', size:'300x250'}); } </script> </div> </div> <div class="module-spacer text-center"> <div class="fb-page" alt="Image of AARP Wisconsin Facebook Page" title="Image of AARP Wisconsin Facebook Page" data-href="https://www.facebook.com/aarpwisconsin" data-tabs="timeline" width="320" height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true" lazy="true"> <blockquote cite="https://www.facebook.com/aarpwisconsin" class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/aarpwisconsin">Facebook</a></blockquote> </div> </div> <div class="ar-basic-box module-spacer"> <header> <h2>Contact AARP <br />in Milwaukee</h2> </header> <div class="wrap"> <div class="ar-quick-list module-spacer"> <ul class="list-unstyled"> <li><i class="list-icon fa fa-envelope" alt="Email icon" title="Email icon" aria-hidden="true"></i><a href="mailto:WIAARP@aarp.org" target="_blank" rel="noopener">WIAARP@aarp.org</a></li> <li><i class="list-icon fa fa-globe" alt="Globe icon" title="Globe icon" aria-hidden="true"></i><a href="https://states.aarp.org/region/wisconsin/" target="_blank" rel="noopener">AARP Wisconsin</a></li> <li><i class="list-icon fa fa-map-marker" alt="Map Marker icon" title="Map Marker icon" aria-hidden="true"></i><a href="https://states.aarp.org/heres-what-aarp-is-doing-in-wisconsin/?intcmp=SNG-LNK-AARPLOCAL-CONTACT-20140101-MILWAUKEE-WI" target="_blank" rel="noopener">Contact Us</a></li> </ul> </div> <a href="https://www.facebook.com/aarpwisconsin" target="_blank" rel="noopener" aria-label="Open Facebook"><img src="https://cdn-aarp.americantowns.com/img/responsive/icons/48/facebook-dreamstale25.png" alt="Facebook icon" title="Facebook icon"></a> <a href="https://twitter.com/aarpwi" target="_blank" rel="noopener" aria-label="Open Twitter"><img src="https://cdn-aarp.americantowns.com/img/responsive/icons/48/x-logo-black.png" alt="Twitter icon" title="Twitter icon"></a> <a href="https://www.instagram.com/aarpwi/" target="_blank" rel="noopener" aria-label="Open Instagram"><img src="https://cdn-aarp.americantowns.com/img/icon-ig.png" alt="Instagram icon" title="Instagram icon" style="height: 49px;"></a> </div> </div> </div></div> <div class="col-md-8 left-rail left-bot"></div> <div class="col-md-4 right-rail right-bot thin-rhs"></div> </div> <div class="row oneColumnLayout"> </div> <div class="row oneColumnLayout"> <div class="col-md-12"><!-- script to activate navbar --> <script type="text/javascript"> jQuery(".channelBarMain ul.left li a").click(function() { window.location = jQuery(this).attr('href'); }); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; 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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; 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}); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; } </style> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_93505" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_93505', size:'300x250'}); } </script> </div> </div> <div class="module-spacer text-center"> <div class="fb-page" alt="Image of AARP Wisconsin Facebook Page" title="Image of AARP Wisconsin Facebook Page" data-href="https://www.facebook.com/aarpwisconsin" data-tabs="timeline" width="320" height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true" lazy="true"> <blockquote cite="https://www.facebook.com/aarpwisconsin" class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/aarpwisconsin">Facebook</a></blockquote> </div> </div> <div class="ar-basic-box module-spacer"> <header> <h2>Contact AARP <br />in Milwaukee</h2> </header> <div class="wrap"> <div class="ar-quick-list module-spacer"> <ul class="list-unstyled"> <li><i class="list-icon fa fa-envelope" alt="Email icon" title="Email icon" aria-hidden="true"></i><a href="mailto:WIAARP@aarp.org" target="_blank" rel="noopener">WIAARP@aarp.org</a></li> <li><i class="list-icon fa fa-globe" alt="Globe icon" title="Globe icon" aria-hidden="true"></i><a href="https://states.aarp.org/region/wisconsin/" target="_blank" rel="noopener">AARP Wisconsin</a></li> <li><i class="list-icon fa fa-map-marker" alt="Map Marker icon" title="Map Marker icon" aria-hidden="true"></i><a href="https://states.aarp.org/heres-what-aarp-is-doing-in-wisconsin/?intcmp=SNG-LNK-AARPLOCAL-CONTACT-20140101-MILWAUKEE-WI" target="_blank" rel="noopener">Contact Us</a></li> </ul> </div> <a href="https://www.facebook.com/aarpwisconsin" target="_blank" rel="noopener" aria-label="Open Facebook"><img src="https://cdn-aarp.americantowns.com/img/responsive/icons/48/facebook-dreamstale25.png" alt="Facebook icon" title="Facebook icon"></a> <a href="https://twitter.com/aarpwi" target="_blank" rel="noopener" aria-label="Open Twitter"><img src="https://cdn-aarp.americantowns.com/img/responsive/icons/48/x-logo-black.png" alt="Twitter icon" title="Twitter icon"></a> <a href="https://www.instagram.com/aarpwi/" target="_blank" rel="noopener" aria-label="Open Instagram"><img src="https://cdn-aarp.americantowns.com/img/icon-ig.png" alt="Instagram icon" title="Instagram icon" style="height: 49px;"></a> </div> </div> </div></div> <div class="col-md-8 left-rail left-bot"></div> <div class="col-md-4 right-rail right-bot thin-rhs"></div> </div> <div class="row oneColumnLayout"> </div> <div class="row oneColumnLayout"> <div class="col-md-12"><!-- script to activate navbar --> <script type="text/javascript"> jQuery(".channelBarMain ul.left li a").click(function() { window.location = jQuery(this).attr('href'); }); </script> </div> </div> ' $scripts_for_layout = '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ' $title_for_layout = 'Place Detail - AARP' $asset_version = '230831' $min = true $nowrapper = false $css = ''include - APP/View/Layouts/aarp_2023.ctp, line 53 include - APP/View/Layouts/aarp_2023.ctp, line 53 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::renderLayout() - CORE/Cake/View/View.php, line 546 View::render() - CORE/Cake/View/View.php, line 481 Controller::render() - CORE/Cake/Controller/Controller.php, line 963 AppController::renderPage() - APP/Controller/AppController.php, line 136 PlacesController::display() - APP/Controller/PlacesController.php, line 501 ReflectionMethod::invokeArgs() - [internal], line ?? 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Warning (2): include(/var/www/vhosts/vcc_staging/app/Resource/aarp2_master.resource.root.html) [<a href='http://php.net/function.include'>function.include</a>]: failed to open stream: No such file or directory [APP/View/Layouts/aarp_2023.ctp, line 54]Code Context<?php if (!$nowrapper): // MLW - Spanish wrappers TBD
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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. 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} </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; 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}); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; 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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; } </style> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_93505" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_93505', size:'300x250'}); } </script> </div> </div> <div class="module-spacer text-center"> <div class="fb-page" alt="Image of AARP Wisconsin Facebook Page" title="Image of AARP Wisconsin Facebook Page" data-href="https://www.facebook.com/aarpwisconsin" data-tabs="timeline" width="320" height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true" lazy="true"> <blockquote cite="https://www.facebook.com/aarpwisconsin" class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/aarpwisconsin">Facebook</a></blockquote> </div> </div> <div class="ar-basic-box module-spacer"> <header> <h2>Contact AARP <br />in Milwaukee</h2> </header> <div class="wrap"> <div class="ar-quick-list module-spacer"> <ul class="list-unstyled"> <li><i class="list-icon fa fa-envelope" alt="Email icon" title="Email icon" aria-hidden="true"></i><a href="mailto:WIAARP@aarp.org" target="_blank" rel="noopener">WIAARP@aarp.org</a></li> <li><i class="list-icon fa fa-globe" alt="Globe icon" title="Globe icon" aria-hidden="true"></i><a href="https://states.aarp.org/region/wisconsin/" target="_blank" rel="noopener">AARP Wisconsin</a></li> <li><i class="list-icon fa fa-map-marker" alt="Map Marker icon" title="Map Marker icon" aria-hidden="true"></i><a href="https://states.aarp.org/heres-what-aarp-is-doing-in-wisconsin/?intcmp=SNG-LNK-AARPLOCAL-CONTACT-20140101-MILWAUKEE-WI" target="_blank" rel="noopener">Contact Us</a></li> </ul> </div> <a href="https://www.facebook.com/aarpwisconsin" target="_blank" rel="noopener" aria-label="Open Facebook"><img src="https://cdn-aarp.americantowns.com/img/responsive/icons/48/facebook-dreamstale25.png" alt="Facebook icon" title="Facebook icon"></a> <a href="https://twitter.com/aarpwi" target="_blank" rel="noopener" aria-label="Open Twitter"><img src="https://cdn-aarp.americantowns.com/img/responsive/icons/48/x-logo-black.png" alt="Twitter icon" title="Twitter icon"></a> <a href="https://www.instagram.com/aarpwi/" target="_blank" rel="noopener" aria-label="Open Instagram"><img src="https://cdn-aarp.americantowns.com/img/icon-ig.png" alt="Instagram icon" title="Instagram icon" style="height: 49px;"></a> </div> </div> </div></div> <div class="col-md-8 left-rail left-bot"></div> <div class="col-md-4 right-rail right-bot thin-rhs"></div> </div> <div class="row oneColumnLayout"> </div> <div class="row oneColumnLayout"> <div class="col-md-12"><!-- script to activate navbar --> <script type="text/javascript"> jQuery(".channelBarMain ul.left li a").click(function() { window.location = jQuery(this).attr('href'); }); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; 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The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.
When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.
Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.
A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.
The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.
Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.
When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.
After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.
The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.
Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.
Friday, Dec 27, 2024 at 12:00 p.m. CT
Zoom
Online Event
Friday, Dec 27, 2024 at 5:00 p.m. CT
Zoom
Online Event
Saturday, Dec 28, 2024 at 12:00 p.m. CT
Zoom
Online Event
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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. 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}); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. 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data-formelementid="LOCAL-LNK-CLK-ARTS_ENT">Arts & Entertainment</a></li> <li role="presentation"><a role="menuitem" class="menuitem " href="/milwaukee-wi/museums/?intcmp=CSN-LOCAL-NAV-MUSEUMS" data-formelementid="LOCAL-LNK-CLK-MUSEUMS">Museums</a></li> --> </ul> </li> </ul> </div> </nav>' $header_custom = '' $breadcrumbs = array( (int) 0 => array( 'title' => 'Things to Do', 'slug' => 'things-to-do' ) ) $row = array( 'title' => 'Back to Things to Do', 'slug' => 'things-to-do' ) $i = (int) 0include - APP/View/Layouts/aarp_2023.ctp, line 242 include - APP/View/Layouts/aarp_2023.ctp, line 242 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::renderLayout() - CORE/Cake/View/View.php, line 546 View::render() - CORE/Cake/View/View.php, line 481 Controller::render() - CORE/Cake/Controller/Controller.php, line 963 AppController::renderPage() - APP/Controller/AppController.php, line 136 PlacesController::display() - 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Warning (2): include() [<a href='http://php.net/function.include'>function.include</a>]: Failed opening '/var/www/vhosts/vcc_staging/app/Resource/aarp2_master.footer.html' for inclusion (include_path='/var/www/vhosts/vcc_staging/lib:.:/usr/share/pear:/usr/share/php') [APP/View/Layouts/aarp_2023.ctp, line 242]Code Context<?php // if (!$nowrapper) (Globals::$language == 'es') ? include(APP . "/Resource/aarpe_footer_es.html") : include(APP . "/Resource/aarpe_footer.html"); ?>
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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; 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}); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> 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Warning (2): include(/var/www/vhosts/vcc_staging/app/Resource/aarp2_master.bodyTargeting.html) [<a href='http://php.net/function.include'>function.include</a>]: failed to open stream: No such file or directory [APP/View/Layouts/aarp_2023.ctp, line 243]Code Context<?php if (!$nowrapper): // MLW - Spanish wrappers TBD
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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. 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}); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. 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data-formelementid="LOCAL-LNK-CLK-OFFERS">Local Offers</a></li> <li role="presentation"><a role="menuitem" class="menuitem " href="/milwaukee-wi/local-resources/?intcmp=CSN-LOCAL-NAV-LR" data-formelementid="LOCAL-LNK-CLK-LOCALRESOURCES">Local Resources</a> </li> <li role="presentation"><a role="menuitem" class="menuitem " href="/milwaukee-wi/jobs/?intcmp=CSN-LOCAL-NAV-WJ" data-formelementid="LOCAL-LNK-CLK-WORK&JOBS">Work & Jobs</a></li> <li role="presentation"><a role="menuitem" class="menuitem " href="/milwaukee-wi/events/?intcmp=CSN-LOCAL-NAV-CC" data-formelementid="LOCAL-LNK-CLK-EVENTS">Community Calendar</a></li> <!-- <li role="presentation"><a role="menuitem" class="menuitem " href="/milwaukee-wi/healthy-living/?intcmp=CSN-LOCAL-NAV-HEALTHY_LIVING" data-formelementid="LOCAL-LNK-CLK-HEALTHY_LIVING">Healthy Living</a></li> <li role="presentation"><a role="menuitem" class="menuitem " href="/milwaukee-wi/arts-entertainment/?intcmp=CSN-LOCAL-NAV-ARTS_ENT" data-formelementid="LOCAL-LNK-CLK-ARTS_ENT">Arts & Entertainment</a></li> <li role="presentation"><a role="menuitem" class="menuitem " href="/milwaukee-wi/museums/?intcmp=CSN-LOCAL-NAV-MUSEUMS" data-formelementid="LOCAL-LNK-CLK-MUSEUMS">Museums</a></li> --> </ul> </li> </ul> </div> </nav>' $header_custom = '' $breadcrumbs = array( (int) 0 => array( 'title' => 'Things to Do', 'slug' => 'things-to-do' ) ) $row = array( 'title' => 'Back to Things to Do', 'slug' => 'things-to-do' ) $i = (int) 0include - APP/View/Layouts/aarp_2023.ctp, line 243 include - APP/View/Layouts/aarp_2023.ctp, line 243 View::_evaluate() - CORE/Cake/View/View.php, line 971 View::_render() - CORE/Cake/View/View.php, line 933 View::renderLayout() - CORE/Cake/View/View.php, line 546 View::render() - CORE/Cake/View/View.php, line 481 Controller::render() - CORE/Cake/Controller/Controller.php, line 963 AppController::renderPage() - APP/Controller/AppController.php, line 136 PlacesController::display() - 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Warning (2): include() [<a href='http://php.net/function.include'>function.include</a>]: Failed opening '/var/www/vhosts/vcc_staging/app/Resource/aarp2_master.bodyTargeting.html' for inclusion (include_path='/var/www/vhosts/vcc_staging/lib:.:/usr/share/pear:/usr/share/php') [APP/View/Layouts/aarp_2023.ctp, line 243]Code Context<?php if (!$nowrapper): // MLW - Spanish wrappers TBD
include (APP . "Resource/aarp2_master.footer.html");
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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; } </style> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_93505" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_93505', size:'300x250'}); } </script> </div> </div> <div class="module-spacer text-center"> <div class="fb-page" alt="Image of AARP Wisconsin Facebook Page" title="Image of AARP Wisconsin Facebook Page" data-href="https://www.facebook.com/aarpwisconsin" data-tabs="timeline" width="320" height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true" lazy="true"> <blockquote cite="https://www.facebook.com/aarpwisconsin" class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/aarpwisconsin">Facebook</a></blockquote> </div> </div> <div class="ar-basic-box module-spacer"> <header> <h2>Contact AARP <br />in Milwaukee</h2> </header> <div class="wrap"> <div class="ar-quick-list module-spacer"> <ul class="list-unstyled"> <li><i class="list-icon fa fa-envelope" alt="Email icon" title="Email icon" aria-hidden="true"></i><a href="mailto:WIAARP@aarp.org" target="_blank" rel="noopener">WIAARP@aarp.org</a></li> <li><i class="list-icon fa fa-globe" alt="Globe icon" title="Globe icon" aria-hidden="true"></i><a href="https://states.aarp.org/region/wisconsin/" target="_blank" rel="noopener">AARP Wisconsin</a></li> <li><i class="list-icon fa fa-map-marker" alt="Map Marker icon" title="Map Marker icon" aria-hidden="true"></i><a href="https://states.aarp.org/heres-what-aarp-is-doing-in-wisconsin/?intcmp=SNG-LNK-AARPLOCAL-CONTACT-20140101-MILWAUKEE-WI" target="_blank" rel="noopener">Contact Us</a></li> </ul> </div> <a href="https://www.facebook.com/aarpwisconsin" target="_blank" rel="noopener" aria-label="Open Facebook"><img src="https://cdn-aarp.americantowns.com/img/responsive/icons/48/facebook-dreamstale25.png" alt="Facebook icon" title="Facebook icon"></a> <a href="https://twitter.com/aarpwi" target="_blank" rel="noopener" aria-label="Open Twitter"><img src="https://cdn-aarp.americantowns.com/img/responsive/icons/48/x-logo-black.png" alt="Twitter icon" title="Twitter icon"></a> <a href="https://www.instagram.com/aarpwi/" target="_blank" rel="noopener" aria-label="Open Instagram"><img src="https://cdn-aarp.americantowns.com/img/icon-ig.png" alt="Instagram icon" title="Instagram icon" style="height: 49px;"></a> </div> </div> </div></div> <div class="col-md-8 left-rail left-bot"></div> <div class="col-md-4 right-rail right-bot thin-rhs"></div> </div> <div class="row oneColumnLayout"> </div> <div class="row oneColumnLayout"> <div class="col-md-12"><!-- script to activate navbar --> <script type="text/javascript"> jQuery(".channelBarMain ul.left li a").click(function() { window.location = jQuery(this).attr('href'); }); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p 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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. 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}); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. 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$viewFile = '/var/www/vhosts/vcc_staging/app/View/Layouts/aarp_2023.ctp' $dataForView = array( 'content_for_layout' => '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-holiday-harmony-qigong-and-nonviolent-communication-with-nate-12282024-5gnv7r5fl8f.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-HOLIDAY-HARMONY-QIGONG-AND-NONVIOLENT-COMMUNICATION">Holiday Harmony: Qigong and Nonviolent Communication</a></h2> <p class="time">Saturday, Dec 28, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li> </ul> <p><a class="link-red" href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS">View All AARP Events<i class="ml-1 fas fa-chevron-right"></i></a></p> </div> </div> </div> <div aria-hidden="true" class="aarpe-ad-wrapper"> <div class="aarpe-ad en clearfix" id="300x250_53475" data-adsize="300x250"> <script type="text/javascript"> if(typeof AARP.ads !== 'undefined'){ AARP.ads.slots({ id:'300x250_53475', size:'300x250'}); } </script> </div> </div> <div class="card-tout card-dark membership-tout" style="margin:0 0 30px 0;"> <img class="img-responsive image" title="image of two AARP membership cards" alt="image of two AARP membership cards" src="https://cdn-aarp.americantowns.com/img/tout-two-cards.png"> <div class="title">Only $12 your first year with Automatic Renewal</div> <ul class="list"> <li>Immediate access to your <a href="https://www.aarp.org/benefits-discounts/">member benefits</a></li> <li>Discounts on travel and everyday savings</li> <li>Subscription to AARP The Magazine</li> <li>FREE second membership</li> </ul> <div class="action"> <a class="btn" href="https://appsec.aarp.org/mem/join?campaignid=UAJFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Join AARP</a> <div class="body">Already a member? <a href="https://appsec.aarp.org/mem/renew?campaignid= UARFT3&intcmp=LNK-CSN-AARPLOCAL-JRTOUT-RR-A-MILWAUKEE-WI">Renew</a> or <a href="https://www.aarp.org/benefits-discounts/my-membership/print-your-card/">Print Card</a></div> </div> </div> <style> .membership-tout {padding:16px 20px;} .membership-tout .list li { margin: 0; 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}); </script> </div> </div> ', 'scripts_for_layout' => '<title>The Riverside Theater - Milwaukee, WI</title> <meta name="page_title" content="The Riverside Theater - Milwaukee, WI"/> <meta name="robots" content="noindex, nofollow"/> <meta content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since" name="description"/> <meta content="Riverside, Theater, Milwaukee, WI" name="keywords"/> <link rel="canonical" href="https://www.americantowns.com/place/the-riverside-theater-milwaukee-wi.html" /> <meta property="og:url" content="https://vccstaging.local.aarp.org/place/the-riverside-theater-milwaukee-wi.html"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="The Riverside Theater"/> <meta name="twitter:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta name="twitter:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="og:type" content="place"/> <meta property="og:title" content="The Riverside Theater"/> <meta property="og:description" content="The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since"/> <meta property="og:image" content="https://cdn-aarp.americantowns.com/img/template/thumbs/generic-icon.jpg"/> <meta property="place:location:latitude" content="43.039001"/> <meta property="place:location:longitude" content="-87.910896"/> ', 'title_for_layout' => 'Place Detail - AARP' ) $content_for_layout = '<div class="row twoColumnLayout"> <div class="col-md-8 left-rail"><div class="module clearfix"><div class="ar-basic-box"> <div class="module-spacer"> <header><h1 class="article-headline">The Riverside Theater</h1></header> <div class="row"> <div class="col-sm-6 left module-spacer"> <p> <div> <div>116 West Wisconsin Avenue</div> <div> <span>Milwaukee</span>, <span>WI</span> <span>53203</span> </div> </div> </p> <div> <i class="fa fa-external-link-square"></i> <a href="https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater" target="_blank">The Riverside Theater</a> </div> <div><i class="fa fa-phone-square"></i> 414-286-3205</div> </div> <div class="col-sm-6 module-spacer"> <iframe width="100%" height="220" frameborder="0" style="border:0" src="https://www.google.com/maps/embed/v1/place?key=AIzaSyCU5aZylcrTOLke9e3U0F2mXovlZ4bL8yk&q=The+Riverside+Theater%2C+116+West+Wisconsin+Avenue%2C+Milwaukee%2C+WI+53203" allowfullscreen> </iframe> </div> </div> <div class="module-spacer clearfix"> <p>The Riverside Theater is probably the most graceful, if not the most opulent of Milwaukee's theatres and it comes by its name, honestly, by fighting since opening on April 29, 1928, to keep the adjacent Milwaukee river out of its basement.</p> <p>When the RKO (Radio-Keith-Orpheum) vaudeville circuit was looking for a larger, fancier venue to replace their 1908 Majestic Theater, they bought into the firm demolishing the old Empire Hotel and Tavern at the prominent intersection of Grand Avenue (now Wisconsin Ave.) and West Water Street (now Plankinton Ave.) to build the Riverside within the new 12-story Empire office building with an alley and the river forming the other two boundaries.</p> <p>Vaudeville was on the decline by this time, so the theatre envisioned as a presentation house with 2,558 seats on the orchestra level plus three boxes on each wall below the organ screens and in a huge balcony reached by a lobby elevator. Local architects Charles Kirchoff and Thomas Rose had done well in designing the famous Palace Theatre in New York City, so they were selected to bring about this French baroque vista in colors of ivory and gilt with peacock blue accents.</p> <p>A mixture of vaudeville and films continued for years until Warner Bros. took over for a brief period until their own opulent Warner (now called the Grand) was completed in 1931, just two blocks away.</p> <p>The ceiling features a giant central dome with tri-color cove lighting nicely concealed by an ornate rim of cabochon-faced crests. The original Grand Drapery graced the proscenium arch with 20 swags of teal velour with galloons in ochre and tassels in henna red upon a lambrequin of Austrian folds decorated in beige and fringed in henna. Behind and below this the beige teaser curtain hung in swags and jabots while the tormentors were in beige framed in teal galloons and bullion-style fringe.</p> <p>Tragically, all of this beauty perished in 1966 when a patron tossed a cigarette onto the stage and it all disappeared in the ensuing fire. Automatic sprinklers back stage saved the structure until the firemen came, and eventually a simple panel of 30% fullness dark red duvetyn replaced all this when the estimated cost to replace originals came in at $590,000.</p> <p>When United Artist opted not to renew their expiring lease in 1982, and local real estate developers had already drawn up plans for a shopping mini-mall or large parking structure, a grassroots “Save the Riverside” campaign was started as part of the growing downtown revitalization movement.</p> <p>After local support grew for the preservation of the Riverside, local philanthropist Joseph Zilber, who enjoyed many programs at the venue in his youth, agreed to fund the $1-1/2 million needed to repair and revitalize the building. The theater eventually held its grand re-opening in 1984 to showcase the gorgeous newly lighted, gilded, and re-draped auditorium. Even the long-neglected organ was given a substantial makeover, further displaying the new and improved Riverside.</p> <p>The theater underwent an artistic renovation, when in October of 2005, The Riverside Theater Foundation (an arm of The Pabst Theater Foundation) leased the venue and began promoting and marketing performances there. Since that time, performances at The RIverside have more than tripled and the quality of the artists has exceeded anytime in it's history.</p> <p>Artists ranging from Sheryl Crow, Oasis, Eddie Vedder, Bob Dylan, Willie Nelson and many, many more have since graced the stage. The future now looks bright as the Riverside Theater Foundation has increased performances every year of their existence at this beautiful theater.</p> </div> <div class="reportthis" style="margin-bottom: 20px;"> <form method="post" action="/milwaukee-wi/report/place/the-riverside-theater-milwaukee-wi.html"> <button type="submit" class="btn btnregister pull-right" style="margin-bottom: 10px;">Flag This Place</button> </form> </div> <div class="report_button_message">Please use "Flag This Place" to alert us about content that is inappropriate or needs immediate attention. Nothing you submit will be shared with other site visitors. </div> <style> .report_button_message { color: #333; font-size: 12px; clear: both; } </style> </div> </div> </div><div class="module clearfix"><div class="module-spacer tout-homefit-750"> <a data-formelementid="CSN-LOCAL-HC-PLSK-02272024" href="/milwaukee-wi/home-and-community/?intcmp=CSN-LOCAL-HC-PLSK-02272024"><img class="img-responsive" alt="Explore the free AARP HomeFit Guide" title="Explore the free AARP HomeFit Guide" src="https://cdn-aarp.americantowns.com/img/touts/HomeFit_750x150.png"></a> </div></div></div> <div class="col-md-4 right-rail thin-rhs"><div class="module clearfix"><!--default--> <!-- module_RHS - AARP Events --> <div class="ar-basic-box module-spacer"> <header> <div class="pull-right"> <a href="/milwaukee-wi/aarp-events/" data-formelementid="LOCAL-BTN-CLK-SEEALL-EVENTS"> <img style="width:30px;" src="https://cdn-aarp.americantowns.com/img/template/icons/aarp_event_icon.png" alt="Upcoming AARP Events" /> </a> </div> <h2 class="visible-lg">AARP Events for Milwaukee</h2> <h2 class="hidden-lg">AARP Events for Milwaukee</h2> </header> <div class="wrap"> <div class="ar-listing snippet"> <ul class="list"> <li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-wy-qigong-with-nate-12272024-64n6nsqv839.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-THE-HEALING-ART-OF-QIGONG-TRY-OUR-GENTLE-HOME-WORKOUT">The Healing Art of Qigong: Try Our Gentle Home Workout</a></h2> <p class="time">Friday, Dec 27, 2024 at 12:00 p.m. CT</p> <p class="venue">Zoom</p> <p class="loc">Online Event</p> </li><li class="item" data-pageindex="1"> <h2 class="title"><a href="/aarp-event/aarp-ak-tai-chi-with-mitch-for-strength-balance-and-relaxation-december-2024-anchorage-alaska-120624-fynwlvss9k5.html" data-formelementid="LOCAL-BTN-CLK-EVENTS-FITNESS-LEARN-THE-ANCIENT-ART-OF-TAI-CHI">Fitness: Learn the Ancient Art of Tai Chi</a></h2> <p class="time">Friday, Dec 27, 2024 at 5:00 p.m. CT</p> <p 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